See a cute top or pair of jeans in an online pic or a magazine that you just had to have? Well, perusing through pictures in search of good clothes is a thing of the past! That’s what the fellas over at “Wrangler Europe” would have you think anyways.
In the new flash-based Wrangler website, you can not only shop by watching short movies of models sporting the most recent line, but by pushing them down, un-zipping their shirts, and tossing them around the screen.
From the homepage, you can browse through several “chapters” of a couple (fully clad in Wrangler attire) getting ready for a motorcycle ride. But the fact that you can select the models’ “looks” brings an added element of excitement that can only be matched by mix n matching your Barbie and Ken doll’s favorite summer outfits (Hey, whatever you’re into).
The Wrangler Europe website and snazzy interactive gallery can be found here: http://eu.wrangler.com/#/collection
If you dig a little deeper during your visit to the WE site (not to be confused with Women’s Entertainment), you’ll stumble upon the “Wrangler Blue Bell” page…which is where the fun really starts.
Wrangler Blue Bell: http://eu.wrangler.com/bluebell/#/collection/0
The first step is simple: unzip the confused man’s jacket as he enigmatically greets you with his dazed and “cant-decide-if-i’m-about-to-cry” stare. Click the arrow to the right and then you get to rough him up a bit! Drag him and the rest of his many “looks” to and fro, making him stumble and trip in his nicely coordinated outfit. Not sure if this will make you want to buy clothes, but it might make you want to throw around the next model you see posing outside of Abercrombie and Fitch.
I suppose these types of online interactive clothing catalogues are meant to let you see how clothes look and fit on real people in their day-to-day lives…even if they are rolling all over the floor or riding beat up Harley’s.
The last thing to see on the website is simply too weird and possibly disturbing for words. It’s their newest ad campaign for Spring/Summer 2010 titled, “We Are Animals.” But after viewing the pictures (and bleaching my eyeballs to get the weirdness out), I think the campaign should have been more appropriately titled “We Are Half-Naked Zombie Vampires With Pants.”
If anything, check it out just to gape at what kind of strange ad strategies companies are using these days just to sell a pair of blue jeans: http://eu.wrangler.com/#/weareanimals/campaign
No comments:
Post a Comment